In case you have missed it, Gunnar Engblom of Kolibri Expeditions is currently doing a social media workshop for birders. This includes blogging, Twitter and Facebook among other things.
If you haven't seen it yet, check out day three of this 31 day workshop here.
In this post, he talks about Facebook and it's advantages and disadvantages. Many people do not use it to it's full potential. While it is indeed a social networking website for keeping in touch with old friends, it has a million other current and potential uses. Many tour companies have taken advantage of it as a marketing tool. It has also been used for meeting new friends, creating new networks, sending out rare bird alerts, creating business pages, as well as several other things.
Want to know what else Facebook can be used for? Check out the workshop! It's totally free. You can sign up for the email newsletter, but if that's too much, then just bookmark the blog and come back every day. Come to think of it, bookmark each post to use as a future reference!
Haven't clicked the link yet? Why not? Do it. :)